Have to say that I made the biggest mistake when I started this blog in English (BTW my native language is Slovene) as I really struggled to find my audience in vast Internet space. I assumed that there will be more readers if I choose the most wide-spread language on the net and got left empty-handed. Actually there were so little visitors at the beginning that I began thinking about quitting the whole thing. The biggest irony was that most of my visitors were from Slovenia and not foreign countries I targeted, that was quite funny really:) Maybe you are in this situation right now?
After that I should quit my blog immediately and start a new one in Slovene,…but as stubborn as I am I stuck with English as Slovenia is really small country (merely 2 millions of people) and nowhere else they speak the same language. Even now I’m struggling to find my space online but am hopping to break the ground sometimes in near future. Thus instead of learning from your mistakes pick my example and start writing for your native colleagues and don’t just assume you’ll get more exposure just because English is most widespread online language. If you’ll play this game than pick Chinese instead, you won’t be disappointed, there are 1.3 billion of them.
Pros of writing in your native language
- No language barriers
- You can start with your own community members
- You are writing about topics closer to you (than maybe to some foreigner)
- Your visitors are more loyal
- Writing a blog becomes a fun thing to do
- Ad money is ‘relatively’ bigger as ads are more targeted
- Bonds with readers are more powerful